It's Wednesday at 4pm. You're supposed to be working on Q3 strategy. Instead you're in Slack explaining something for the third time this week to someone you hired to handle exactly this. You don't need another hire. You need the thing that lets you go back to the work that lights you up.
Find Out If That's You ↓It's still in a Google Doc. Not because it's a bad idea. Because there's nobody in your business who can take it from your head and make it real without you project managing every step.
That's the gap. Not strategy. Not talent. Not tools. There's no one who holds what you hold. No one who carries the full picture. No one who makes the judgment calls when you're not in the room. So everything waits for you. And you're out of capacity to give.
In EOS they call it the Visionary/Integrator dynamic. But you don't need a label for it. You already feel it every Sunday night when you open your laptop to "get ahead of the week" and realize the week is already behind.
You've been meaning to fix your systems for years. You've tried. You've added tools. You've customized platforms. But nothing talks to each other, and the workarounds have workarounds. And now someone's suggesting you layer AI on top of all of it.
You're the person who sees the opportunity before anyone else in the room. You're also the person who ends up building the slide deck for it at midnight because nobody else knows what you mean yet. You are the gas pedal, the brakes, the steering wheel, and the mechanic. All at once. Every day.
The person who hears your sprawling, half-formed idea on a Tuesday morning walk and doesn't flinch. They pull out a whiteboard and start building the path. They run the day-to-day so you don't have to. They make the calls you used to make. Not a task manager. Your operational counterpart.
"A $2B real estate founder recently posted a public search for his Integrator and offered a $100,000 bounty to whoever could find that person. Not a recruiter fee. A bounty. Because he knew the right Integrator would change everything about his company, and that person wasn't on a job board. They were embedded somewhere, doing the work, invisible by design. That's how scarce and valuable this role is. Most 7- and 8-figure expert businesses need the same thing but can't run a search like that. So I built something different: a team of proven operators who bring the Integrator capability to your business without you having to find, hire, and hope."
Read this list. If it feels like your autobiography, keep scrolling.
"Your team has the tools. Nobody's using them the same way. Some aren't using them at all. That's not a training problem. It's a structure problem."
If this feels like your autobiography, we should talk.
Book 15 Minutes With MeNo pitch. No prep needed. Just a conversation about what's actually going on.
Or keep scrolling to learn more about how we fix it ↓
The strategy was Jeff Walker's, and I proudly wore the badge of "backup brain." The machine that made it run was our team being kickass and holding our collective purpose-driven vision of what was possible and what we were building together next. We scaled from $2M to $10M in revenue, from 4 to 40+ people, through hundreds of launch cycles including NYT bestselling book campaigns, life changing masterminds, and community building live events.
Here's what that actually looked like. Cart opened at 7am Eastern on a Tuesday. By 2pm we were 30% behind projection. The team was watching the numbers. I pulled three people into a room, adjusted the email sequence, shifted the ad budget, and reassigned resources. By midnight we'd closed the gap. Jeff never had to get on a call. He was doing the work only he could do. Because we had the structure to hold it.
Jeff could take four weeks on the river without a cell phone. Not because he checked out. Because he trusted us. He knew we had the business and our clients' best interests at heart. He knew we'd make the decisions, problem-solve, and triage whatever came up while he was living the life he built the business to give him. That trust didn't happen by accident. We built it over 13 years, one judgment call at a time.
The best Integrators know the nuances of what makes their Visionary tick. Their unique strengths. Their blind spots. The way they think at 7am versus the way they think after a mastermind. And the Integrator's job is to make sure the Visionary always looks like the hero. We're happy behind the scenes making it look seamless. That's not modesty. That's the skill. If you can see the seams, the Integrator isn't doing their job.
That's what an Integrator does. Not in theory. At 2pm on a Tuesday when real revenue is on the line. And on a Wednesday in June when the founder is on a river and the business doesn't skip a beat.
Now I bring that to your business.
20+ operating turnarounds delivered. Overhead reductions of 15-30%. Time-to-stable-execution shortened from 6+ months to under 90 days. Clients retain engagements an average of 18-24 months because the results compound.
$20M+ cumulative launch revenue managed across a multi-million dollar portfolio. 7-figure program budgets with full P&L oversight. KPI dashboards, OKR systems, and executive operating rhythms installed across every department.
Revenue grew almost 300%. Team size grew almost 10x. "The level of ownership that Kristen took for every aspect of her position was breathtaking. That level of growth creates a huge demand for flexibility, agility, and sheer grit. Kristen never failed to answer the challenge."
Jeff Walker, creator of Product Launch Formula, #1 NY Times bestselling author
"She overhauled the systems, streamlined the staff, put critical processes in place and supported me in every possible way. Today our business is dramatically healthier, leaner, more productive, more profitable and so much more fun for me to run. She essentially worked herself out of a job by fixing my business."
— Shelley Brander, CEO & Founder, Knitstars.com
"Anytime you're looking to grow a company, you want guidance from someone who has done what you're trying to do. It's a chance to cut decades off your learning curve. And that's exactly what you'll get when working with Kristen. She played a huge role as the COO in growing Jeff Walker's Product Launch Formula business. Kristen was instrumental in scaling the company and systematizing the operations. It ran like a well oiled machine and it's why we always had confidence recommending their programs. It's also why I highly recommend working with her if you're looking to do the same."
— Stu McLaren, Creator of The Membership Experience & Co-Founder of Membership.io
You've done the courses. You've sat through the masterminds. You have 47 pages of notes in a Google Drive folder you haven't opened since March. The last thing you need is more information about what to do. You need someone to come in and do it with your people.
Business is a team sport. And every team sport requires a bench. I bring a team of highly skilled and experienced experts who own their lane: customer service, copywriting, tech, operations, coaching, chief of staff. All trained inside expert, founder-led businesses at different stages of scale, all tried and true under live pressure with real revenue on the line. They're not just doers and technicians. They're bench builders. They don't just deliver the work. They build your team's expertise so your people can carry it forward. And they know when the answer is a human and when the answer is AI, because not everything should be automated and not everything should be manual. The skill is knowing which is which.
We believe in a human approach to AI. AI should amplify what your team is already good at, not replace the judgment, relationships, and instincts that built your business in the first place.
Here is how we actually do it. We look at what is already in place in your business. What is working. What needs to be strengthened or upleveled so it can hold as a foundation. And only then do we identify where AI creates real leverage and where a human is still the right answer. We don't automate broken workflows. We fix the workflow first, make sure a named human owns it, and then layer AI where it compresses time, reduces cost, or increases accuracy. That is human-first AI adoption. Structure first. Ownership first. Then AI.
We figure out the three or four things in your business that actually matter. Not 36 agents across every department. Three systems that move revenue. We build them with your people, not for them. And when we leave, your team runs it. They don't call us. They don't need to. Because they built it themselves and they know how it works.
Teaches you AI tools and hopes your team watches the replays. Hands you a report with 40 recommendations and no one to execute them. Builds 50 AI agents across every department and calls it a transformation. Sells you more strategy when your team is drowning in last quarter's strategy.
Show up. Sit beside your people. Figure out what actually moves the needle. Build it together. Make sure they own it. Leave. Check in. Watch them run it without us and feel genuinely proud of what they built.
"You don't need another $15K mastermind. You need someone to come in and help your team execute the last three masterminds' worth of ideas you already have."
You know something's off but you can't pinpoint it because you're too deep inside the business to see it clearly. We're not here to create more SOPs or busy work. We come in with fresh eyes and find your growth levers and friction points. The specific 3-4 things that will give you the biggest return if you fix them. Not a 40-page audit. Not a list of 100 things to fix. A clear answer to the question that's been keeping you up at night: where is the real leverage, and what do we fix first?
You've hired consultants who handed you a report and disappeared. You've bought courses your team never finished. You've sat through masterminds and come home to a team that couldn't implement any of it. This is different. Our experts work shoulder to shoulder with your people. Your copywriter builds the system with our copywriter. Your ops lead builds it with ours. When we're done, your team doesn't need us. They built it themselves. They understand it. They run it.
You stop being the person who holds everything together. Your team makes the calls. Your systems hold under pressure. You open Slack on Monday morning and there's nothing urgent. You come back from the next mastermind with three ideas and your team pulls up the capacity plan and says "we can start two next month." Nobody panicked. They just planned. That's not a fantasy. That's what structure gives you.
Here's what Tuesday looks like after we're done.
This isn't a quiz. It's a mirror. Your score shows you what your business looks like when you're not watching.
13 questions. Takes two minutes. Section A is your operational gaps. Section B is your AI exposure. Most founders have never seen those two things side by side before. When they do, the same realization hits every time: it's the same problem.
Take it with your ops lead (OBM, project manager, whoever runs things when you're not looking). Compare scores. If your numbers are different, that gap is telling you something important.
Most founders score between 5 and 9. That means the cracks are showing and AI is sitting on top of them making things more expensive, not more efficient. If that's you, book 15 minutes. I'll tell you which layer to fix first and whether AI is ready to help or about to make it worse.
I fix the structure. Then AI actually works. Then your team actually leads. Then you go back to the work that made you fall in love with this business in the first place.
Take the AI Readiness Scorecard13 questions. 2 minutes. Find out where you really stand.
Already know you need this?
Skip the scorecard. Book 15 minutes directly.